About us
Welcome to IM AEGYO!
Your destination for the best in K-beauty skincare across Perth and Australia!
IM AEGYO was born out of love, resilience, and a touch of playful charm. Our name reflects who we are—“I” for Irissa, “M” for Mae, and “aegyo,” the Korean word for “acting cute” or “being cute.” It embodies joy, lightheartedness, and everything that makes life a little brighter—values we hope to bring to your skincare journey.
Our Story
At IM AEGYO, life isn’t linear—it’s full of twists, turns, and a little chaos, thanks to ADHD! Both Irissa and I embrace this, finding joy in the moments of spontaneity. Whether we’re deep-diving into Korean skincare routines or binge-watching K-dramas, there’s never a dull moment. These shared passions inspired us to create IM AEGYO—a space where K-beauty meets family, love, and community.
The journey to start IM AEGYO wasn’t easy, but it was deeply personal. Over the past year, Irissa has faced immense challenges, and we’re navigating family court to ensure her safety and future. This brand isn’t just a business—it’s a mission. Every product you purchase helps fund legal fees, therapy, and a brighter future for Irissa.
Why IM AEGYO?
As a mother, skincare enthusiast, and K-beauty devotee, I bring hyper-focused attention to curating only the best Korean skincare products for our store. From hydrating serums to soothing toners, everything we offer is carefully chosen to enhance your skin’s health and radiance.
Our love for K-dramas and Korean beauty culture is at the heart of what we do. It’s not just about glowing skin—it’s about confidence, joy, and finding a moment of self-care in your busy day. Whether you’re a longtime K-beauty fan or just beginning your journey, we’re here to guide and inspire you.
More Than a Brand
IM AEGYO is more than just an online store for Korean skincare in Australia—it’s a story of hope, perseverance, and love. Every purchase you make supports a family determined to create a brighter future. We are proud to share our journey with you and hope it brings a smile to your day as much as it has shaped ours.
Thank you for choosing IM AEGYO as your trusted K-beauty experts. Together, let’s make every skincare moment a little more joyful, radiant, and full of aegyo!
Shop the best in Korean skincare across Perth and Australia today. Your K-beauty journey starts here!
